About Syd Schwartz

Syd Schwartz is founder and CEO of digital strategy and marketing firm Linchpin Digital and proudly serves as UM’s Consigliere. Syd advises the UM organization on strategy, marketing and Peking duck recipes. His brain unleashes whirling, transient nodes of thought that have helped launched such UM classics as the Mantis pre-order, UMBowl, and a host of other ideas, big and small. He is father to next generation UMfans Emily and Harmony, and he won’t rest until UM jams “Starship Trooper” at Madison Square Garden.