So . . . we made a new video. Seen through a first person mixed reality lens, the video finds our protagonist swept up in a wild night out where the lines of what’s real and what’s artificial begin to blur. The frenetic-paced video matches the dark energy of the tune as it takes you through a surreal night out in Chicago, ladled with temptation, amplified by soon-not-to-be futuristic technology.
Created with our friends at Reel FX, the passenger is on a wild ride, all while paying homage to the city where we cut our teeth. Be sure to check out the interview with Brendan Bayliss and Joel Cummins in Forbes as they discuss “The Silent Type” video, the new album it’s not us, and the nights that inspired the track.
Reel FX is an award-winning creative studio at the intersection of entertainment and technology. With original feature animated titles, genre-bending virtual reality experiences, commercials, mobile content and interactive event activations, its diverse team approaches every project, regardless of the medium or industry, with a goal to tell stories that impact and inspire audiences.
With over 20 years of experience partnering with studios, brands and agencies, Reel FX works with clients to rethink and redefine the future of entertainment content. Its original feature animation titles include the Golden Globe-nominated The Book of Life with 20th Century Fox andFree Birds with Relativity Media. Sister multi-media creative studio Flight School has crafted immersive experiences that have earned global accolades and reverberated with viewers long after the headset is removed.
With Dallas roots and branches in Hollywood and Montreal, the studio fuses a boutique approach with major studio infrastructure, forging its own path into a new era of media. https://www.reelfx.com/