UM + GTSport Racing

Music has a funny way of permeating through the world. We’ve been fortunate enough to accumulate countless experiences over the years, many of which we dreamed about as kids, many of which never crossed our minds. This one falls into the latter category. Today we find ourselves hurling around a rack track at 150+mph, in spirit anyway, as the UM logo dons GTSport Racing Jack Baldwin’s Porsche Cayman S.


One of the greatest things about what we do is the interaction with UM fans who are out there passionately engaged in all sorts of interesting pursuits. One of those fans is Erica Baldwin, who heads up marketing & communications for GTSport Racing (she also happens to be the daughter of the thoroughbred who drives the #73 car). A series of serendipitous events connected the dots that made the UM car a reality and here we are. You can also read more about the partnership on NBC Sports here.

Here’s to dropping the proverbial hammer on life. Cheers!


Tricking out Jack’s ride

um 73 final (1)